For one of the Polish mobile network operators, we created and implemented a real-time event processing platform.
One of the primary roles of the platform involves running real-time marketing processes. Depending on the data input from customer behaviour, our platform responds by sending pre-set messages via email, SMS or social media.
The solution implemented by TouK uses analytics and feedback loops to optimise the campaign flow. Building campaigns in a GUI lets marketers deploy them faster and adapt quickly to changing conditions. The campaigns can be tested and optimised based on measured performance and experiments.
The project's technical scope included the design and delivery of a scalable platform based on Apache Kafka and Apache Flink with all necessary integrations.
The business world is changing rapidly – new products, new ideas come and go. So it happens in the marketing environment. Marketers must give up on gut feeling as the tool of the trade and learn to use customer data to make the best decisions.